product design/
cash app investing
responsibilities:
conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
duration:
august 2022 to may 2023
tool kit:
adobe photoshop
adobe illustrator
adobe indesign
figma
miro
sketch
role:
designer
researcher
project overview
prompt
Design a recipe planner app that helps busy families plan and prepare delicious and healthy dinners. The app should allow users to search for recipes based on dietary preferences and ingredient availability, create customized meal plans for the week, generate shopping lists, and share recipes and meal plans with family members. The app should also provide nutritional information and cooking instructions for each recipe. The goal of the app is to make it easy and convenient for families to plan and enjoy nutritious and satisfying meals together.
the solution
Din Din is a dinner planner app where users are able to plan scheduled dinners by choosing from weekly updated recipes while keeping track of items in their pantry and enabling users to add to their grocery list based on the recipes chosen
understanding the user
user pain points
1
time
adults are often too busy to spend time consistently meal prep every week especially those with families
2
price
while convenient in terms of variety, meal kits are often expensive and can have limited options depending on a persons diet
3
variety
cooking dinner can often become mundane resulting in the same dinners being cooked out of convenience and familiarity
crafting personas
daphney
“I run into the same issue every week. I buy groceries by just guessing what my family and I would want to eat, but then I seem to always cook the same thing week in and week out”
bio
queens, ny, usa
33
director at gov agency
problem statement
Daphney is a 33-year-old director at a city health agency who lives with her husband and two sons. She and her husband have busy schedules and take turns cooking for the family each night. Daphney has recently felt that going to the grocery store is often a guessing game and the dinners at home have become repetitive and mundane. Meal kits are too expensive in her opinion and don’t provide enough variety. She wishes an app would let her choose from a wide range of meals and list all the ingredients needed for the recipe and where to purchase the recipe to make grocery shopping more efficient.
goals
know exactly what to buy and what to spend
create delicious dinners that are simple and easy to cook
have a variety of recipes to choose from based on varying criteria
frustrations
delivery meal kits are too expensive
husband is a picky eater
sons have opposite taste
nate
“My wife and I go to the grocery store, cook - well, she does - and spend all that time for a meal I rush to eat in 10-15 min; that’s not a good return on my investment if you ask me… it’s a scam.”
bio
greenbay, wi, usa
30
entrepreneur , trainer
problem statement
Nate is a former civil engineer turned fitness entrepreneur who lives with his wife and two cats. he and his wife are both vegans who enjoy fitness and leading a healthy lifestyle. nate however would like to spend less time food prepping and more time enjoying dinner. Nate would also like to stay up to date on what new vegan products/ ingredients come on the market, ie: beyond meat.
goals
save time on meal prepping
discover new vegan products
frustrations
preparing a meal takes so much more time than being able to enjoy it
limited knowledge of vegan recipes and options
user journey map
goal
create an easy and convenient way to prepare dinners that everyone will enjoy
design story board
scenario 1
scenario 2
user flow
choreographing the user experience
wireframe and prototype
paper wireframe
low fidelity wireframe
high fidelity mock up
high fidelity prototype
styleguide
color palette
primary colors:
Appetizing and Stimulating: Orange is often considered an appetizing color. It can stimulate the senses. Many fruits and vegetables that are orange in color, such as oranges, carrots, and sweet potatoes, are associated with health and nutrition.
#e96924
#e6A684
grey scale:
#8d8c8c
#d9d9d9
#c4c4c4
#f8f8f8
#ffffff
